Diversification keeps N.K. firm on road to success

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PBN PHOTO/RUPERT WHITELEY

POINT-OF-SALE ADVERTISING is all about getting noticed. It may sound like a simple concept, but it requires just the right combination of imaging, placement and presentation to pique the interest of potential customers whose senses are otherwise being bombarded.

For nearly half a century, Custom Design Inc. has made itself stand out by making its customers do the same.